The psychology of entertainment media blurring the lines between entertainment and persuasion

Bibliographic Details
Other Authors:	Shrum, L. J. (joint author.)
Format:	Book
Published:	Mahwah, NJ Lawrence Erlbaum c2004.
Subjects:	Subliminal advertising. Advertising. > Psychological aspects. . Mass media > Psychological aspects. Persuasion (Psychology) Manipulative behavior.