The psychology of entertainment media blurring the lines between entertainment and persuasion

Dettagli Bibliografici
Altri autori:	Shrum, L. J. (joint author.)
Natura:	Libro
Pubblicazione:	Mahwah, NJ Lawrence Erlbaum c2004.
Soggetti:	Subliminal advertising. Advertising. > Psychological aspects. . Mass media > Psychological aspects. Persuasion (Psychology) Manipulative behavior.