That's our new ad campaign-- ? a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads

That's our new ad campaign-- ? a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads

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Bibliographic Details
Main Author: Wasserman, Dick
Format: Book
Published: Lexington, Mass. Lexington Books c1988.
Subjects:
Advertising campaigns > Evaluation.