Using mass communication theory

Bibliographic Details
Main Author:	McCombs, Maxwell E.
Other Authors:	Becker, Lee B. 1948- (joint author.)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall c1979.
Series:	Prentice-Hall perspectives in mass communication
Subjects:	Journalism. Communication.