Handbook of radio and TV broadcasting research procedures in audience, program, and revenues

Handbook of radio and TV broadcasting research procedures in audience, program, and revenues

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Bibliographic Details
Other Authors: Fletcher, James E. 1935-
Format: Book
Published: New York Van Nostrand Reinhold c1981.
Subjects:
Broadcasting > Research > Handbooks, manuals, etc.
Radio audiences > Research > Handbooks, manuals, etc.
Television viewers > Research > Handbooks, manuals, etc.