Cases in advertising and communications management

Cases in advertising and communications management

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Bibliografiska uppgifter
Huvudupphovsman: Greyser, Stephen A.
Övriga upphovsmän: Kopp, Robert J.
Materialtyp: Bok
Publicerad: Englewood Cliffs, New Jersey Prentice-Hall c1992.
Upplaga:3rd ed.
Ämnen:
Advertising > Management > Case studies.