Cases in advertising and communications management

Cases in advertising and communications management

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Bibliografiske detaljer
Hovedforfatter: Greyser, Stephen A.
Andre forfattere: Kopp, Robert J.
Format: Bog
Udgivet: Englewood Cliffs, New Jersey Prentice-Hall c1992.
Udgivelse:3rd ed.
Fag:
Advertising > Management > Case studies.