Cases in advertising and communications management

Cases in advertising and communications management

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Detalles Bibliográficos
Autor principal: Greyser, Stephen A.
Otros Autores: Kopp, Robert J.
Formato: Libro
Publicado: Englewood Cliffs, New Jersey Prentice-Hall c1992.
Edición:3rd ed.
Materias:
Advertising > Management > Case studies.