Cases in advertising and communications management

Cases in advertising and communications management

Alle Versionen (8)
Bibliographische Detailangaben
1. Verfasser: Greyser, Stephen A.
Weitere Verfasser: Kopp, Robert J.
Format: Buch
Veröffentlicht: Englewood Cliffs, New Jersey Prentice-Hall c1992.
Ausgabe:3rd ed.
Schlagworte:
Advertising > Management > Case studies.