Style de citation APA (7e éd.)

Greyser, S. A., & Kopp, R. J. (1992). Cases in advertising and communications management (3rd ed.). Prentice-Hall.

Style de citation Chicago (17e éd.)

Greyser, Stephen A., et Robert J. Kopp. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs, New Jersey: Prentice-Hall, 1992.

Style de citation MLA (9e éd.)

Greyser, Stephen A., et Robert J. Kopp. Cases in Advertising and Communications Management. 3rd ed. Prentice-Hall, 1992.