Marketing management analysis, planning, implementation, and control
| 1. autor: | |
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| Format: | Książka |
| Wydane: |
Upper Saddle River, NJ
Prentice Hall
c1997.
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| Wydanie: | 9th ed. |
| Seria: | The Prentice-Hall international series in marketing
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| Hasła przedmiotowe: |