Marketing management analysis, planning, implementation, and control
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
Upper Saddle River, NJ
Prentice Hall
c1997.
|
| Edición: | 9th ed. |
| Colección: | The Prentice-Hall international series in marketing
|
| Materias: |