Hi-tech hi-touch branding creating brand power in the age of technology

Ngā taipitopito rārangi puna kōrero
Kaituhi matua:	Temporal, Paul
Hōputu:	Pukapuka
Reo:	Ingarihi
I whakaputaina:	Singapore John Wiley & Sons c2001.
Ngā marau:	Brand name products > Marketing. Electronic commerce.