Halalan 2022 an audience analysis on the perception of first-time voters toward election campaign advertisements on Youtube

Youtube advertisements have now become a political tool for candidates in displaying their political campaigns. The goal of this research is to explore the influence of Youtube campaign ads and how it affects the voting preferences of first-time voters during the 2022 National elections in the Phili...

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Bibliographic Details
Main Authors: Macariola, Samantha Russell P. (Author), Olvis, Sophia Marie T. (Author), Sarita, Rhaiza Lynn E. (Author)
Other Authors: Espiritu, Belinda (adviser.)
Format: Thesis
Language:English
Published: Cebu City College of Communication, Art, and Design , University of the Philippines Cebu 2023.