Advertising by design generating and designing creative ideas across media

"A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the d...

Полное описание

Библиографические подробности
Главный автор: Landa, Robin (Автор)
Формат:
Язык:English
Опубликовано: Hoboken Wiley c2016
Редактирование:Third edition.
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