Advertising by design generating and designing creative ideas across media

"A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the d...

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Bibliographic Details
Main Author: Landa, Robin (Author)
Format: Book
Language:English
Published: Hoboken Wiley c2016
Edition:Third edition.
Subjects: