Affect, emotion, and rhetorical persuasion in mass communication
"This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case studies on the 2016 U.S. Presidential Election--and offers perspectives from authors around the world...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
c2019.
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| Subjects: |