Affect, emotion, and rhetorical persuasion in mass communication

Affect, emotion, and rhetorical persuasion in mass communication

"This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case studies on the 2016 U.S. Presidential Election--and offers perspectives from authors around the world...

Cur síos iomlán

Sonraí bibleagrafaíochta
Rannpháirtithe: Zhang, Lei 1974 February 17- (Eagarthóir), Clark, Carlton (Eagarthóir)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York Routledge c2019.
Ábhair:
Mass media > Psychological aspects.
Mass media > Social aspects.
Mass media > Political aspects.
Mass media > Influence.