Attitude Formation Through Exploration Valence Asymmetries. [article].

The formation of attitudes toward novel objects was examined as a function of exploratory behavior. An initial experiment, in which participan ts played a computer game that required them to which stimuli, when sampled, produced favorable or unfavorable outcomes, demonstrated learning, attitude form...

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Bibliographic Details
Main Author: Fazio, Russell H.
Format: Analytics
Subjects: