Azala

Which ad pulled best? 20 case histories on how to write and design ads that work

Xehetasun bibliografikoak
Egile nagusia: Purvis, Scott (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: New York McGraw-Hill Create 2011
Edizioa:Tentth edition.
Gaiak:
Advertising > Study and teaching.
Advertising copy > Evaluation > Study and teaching.