Persuasion, influence, and value perspectives from communication and social neuroscience.
Opportunities to persuade and be persuaded are ubiquitous. What determines whether influence spreads and takes hold? This review provides an overview of evidence for the central role of subjective valuation in persuasion and social influence for both propagators and receivers of influence. We first...
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Analytics |
| Soggetti: |