Marketing plans how to prepare them, how to profit from them

Bibliografski detalji
Glavni autori:	McDonald, Malcolm (Autor), Wilson, Hugh 1962- (Autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	Chichester, West Sussex Wiley 2016.
Izdanje:	Eighth Edition.
Teme:	Marketing > Management. Marketing > Planning.