Fostering sustainable behavior an introduction to community-based social marketing

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barr...

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Dettagli Bibliografici
Autore principale: McKenzie-Mohr, Doug 1959-
Altri autori: Smith, William A. (William Arthur)
Natura: Libro
Lingua:English
Pubblicazione: Gabriola Island, BC New Society Publishers 1999
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