Fostering sustainable behavior an introduction to community-based social marketing

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barr...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক:	McKenzie-Mohr, Doug 1959-
অন্যান্য লেখক:	Smith, William A. (William Arthur)
বিন্যাস:	গ্রন্থ
ভাষা:	English
প্রকাশিত:	Gabriola Island, BC New Society Publishers 1999
বিষয়গুলি:	Environmental responsibility > Citizen participation. Environmental responsibility > United States > Citizen participation. Community Participation. Conservation of Natural Resources. Social Marketing.