Fostering sustainable behavior an introduction to community-based social marketing

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barr...

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Detalles Bibliográficos
Autor Principal:	McKenzie-Mohr, Doug 1959-
Outros autores:	Smith, William A. (William Arthur)
Formato:	Libro
Idioma:	English
Publicado:	Gabriola Island, BC New Society Publishers 1999
Subjects:	Environmental responsibility > Citizen participation. Environmental responsibility > United States > Citizen participation. Community Participation. Conservation of Natural Resources. Social Marketing.