McKenzie-Mohr, D., & Smith, W. A. (1999). Fostering sustainable behavior: An introduction to community-based social marketing. New Society Publishers.
Chicago Style (17th ed.) CitationMcKenzie-Mohr, Doug, and William A. Smith. Fostering Sustainable Behavior: An Introduction to Community-based Social Marketing. Gabriola Island, BC: New Society Publishers, 1999.
MLA (9th ed.) CitationMcKenzie-Mohr, Doug, and William A. Smith. Fostering Sustainable Behavior: An Introduction to Community-based Social Marketing. New Society Publishers, 1999.
Warning: These citations may not always be 100% accurate.