Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Veure totes les versions (18)
Dades bibliogràfiques
Autor principal: Belch, George E. (George Edward) 1951-
Altres autors: Belch, Michael A.
Format: Llibre
Idioma:English
Publicat: New York McGraw-Hill Irwin 2012.
Edició:9e.
Matèries:
Advertising.
Sales promotion.
Communication in marketing.