Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications

Bibliographic Details
Main Author:	Lowenstein, Michael W. 1942- (Author)
Format:	Book
Language:	English
Published:	New York Business Expert Press 2014.
Edition:	First edition.
Series:	Marketing strategy collection
Subjects:	Customer relations. Relationship marketing. advertising. big data. brand. chief customer officer. communication. corporate image and reputation. customer centricity. customer complaints. customer data. customer experience. customer loyalty. employee ambassadorship. employee loyalty. leadership. loyalty program. marketing. performance metrics. relationships. social media. trust. word-of-mouth.