Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Lowenstein, Michael W. 1942- (Údar)
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New York Business Expert Press 2014.
Eagrán:	First edition.
Sraith:	Marketing strategy collection
Ábhair:	Customer relations. Relationship marketing. advertising. big data. brand. chief customer officer. communication. corporate image and reputation. customer centricity. customer complaints. customer data. customer experience. customer loyalty. employee ambassadorship. employee loyalty. leadership. loyalty program. marketing. performance metrics. relationships. social media. trust. word-of-mouth.