Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications

Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel applicat...

Полное описание

Библиографические подробности
Главный автор:	Lowenstein, Michael W. 1942- (Автор)
Формат:	‌
Язык:	English
Опубликовано:	New York Business Expert Press 2014.
Редактирование:	First edition.
Серии:	Marketing strategy collection
Предметы:	Customer relations. Relationship marketing. advertising. big data. brand. chief customer officer. communication. corporate image and reputation. customer centricity. customer complaints. customer data. customer experience. customer loyalty. employee ambassadorship. employee loyalty. leadership. loyalty program. marketing. performance metrics. relationships. social media. trust. word-of-mouth.