कवर छवि

Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications

ग्रंथसूची विवरण
मुख्य लेखक: Lowenstein, Michael W. 1942- (लेखक)
स्वरूप: पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: New York Business Expert Press 2014.
संस्करण:First edition.
श्रृंखला:Marketing strategy collection
विषय:
Customer relations.
Relationship marketing.
advertising.
big data.
brand.
chief customer officer.
communication.
corporate image and reputation.
customer centricity.
customer complaints.
customer data.
customer experience.
customer loyalty.
employee ambassadorship.
employee loyalty.
leadership.
loyalty program.
marketing.
performance metrics.
relationships.
social media.
trust.
word-of-mouth.