The social media MBA your competitive edge in social media strategy development & delivery

The social media MBA your competitive edge in social media strategy development & delivery

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"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar f...

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Bibliographic Details
Main Author: Holloman, Christer
Other Authors: Adeyeri, Eb
Format: Book
Language:English
Published: Chichester, West Sussex, U.K., Hoboken, N.J. Wiley 2012.
Subjects:
Information technology > Management.
Social media.
Customer relations.
Internet marketing.
Branding (Marketing)
SOCIAL SCIENCE / Media Studies.
Online Access:Cover image
Publisher description
Table of contents only
Contributor biographical information