APA citiranje

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2009). Services marketing: Integrating customer focus across the firm (5th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Boston: McGraw-Hill Irwin, 2009.

MLA citiranje

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. McGraw-Hill Irwin, 2009.