Services marketing integrating customer focus across the firm

Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Language:	English
Published:	Boston McGraw-Hill Irwin c2009.
Edition:	5th ed.
Subjects:	Service industries > Marketing. Customer services. Marketing.
Online Access:	Contributor biographical information Publisher description Table of contents only