Business market management understanding, creating, and delivering value

Detalles Bibliográficos
Autor Principal:	Anderson, James C. 1953-
Outros autores:	Narus, James A., Narayandas, Das
Formato:	Libro
Idioma:	English
Publicado:	Upper Saddle River, N.J. Pearson Prentice Hall c2009.
Edición:	3rd ed.
Subjects:	Industrial marketing.
Acceso en liña:	Table of contents only