Business market management understanding, creating, and delivering value

Bibliographic Details
Main Author:	Anderson, James C. 1953-
Other Authors:	Narus, James A., Narayandas, Das
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Pearson Prentice Hall c2009.
Edition:	3rd ed.
Subjects:	Industrial marketing.
Online Access:	Table of contents only