Anderson, J. C., Narus, J. A., & Narayandas, D. (2009). Business market management: Understanding, creating, and delivering value (3rd ed.). Pearson Prentice Hall.
Παραπομπή σε μορφή Chicago (17η εκδ.)Anderson, James C., James A. Narus, και Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2009.
Παραπομπή σε μορφή MLA (9th εκδ.)Anderson, James C., et al. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2009.
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