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Services marketing people, technology, strategy

Bibliografski detalji
Glavni autor: Lovelock, Christopher H.
Daljnji autori: Wirtz, Jochen
Format: Knjiga
Jezik:engleski
Izdano: Boston Pearson c2011.
Izdanje:7th ed., global ed.
Teme:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.