Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Bibliographische Detailangaben
1. Verfasser: Lovelock, Christopher H.
Weitere Verfasser: Wirtz, Jochen
Format: Buch
Sprache:English
Veröffentlicht: Boston Pearson c2011.
Ausgabe:7th ed., global ed.
Schlagworte:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.