APA (7th ed.) Citation

Lovelock, C. H., & Wirtz, J. (2011). Services marketing: People, technology, strategy (7th ed., global ed.). Pearson.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7th ed., global ed. Boston: Pearson, 2011.

MLA (9th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7th ed., global ed. Pearson, 2011.