International marketing

International marketing

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Bibliografiske detaljer
Hovedforfatter: Cateora, Philip R.
Andre forfattere: Graham, John L., Gilly, Mary C.
Format: Bog
Sprog:English
Udgivet: Boston McGraw-Hill c2009.
Udgivelse:14th ed.
Serier:McGraw-Hill/Irwin series in marketing
Fag:
Export marketing.
International business enterprises.