Innovation the five disciplines for creating what customers want

Bibliographic Details
Main Author:	Carlson, Curtis Ray
Other Authors:	Wilmot, William W.
Format:	Book
Language:	English
Published:	New York Crown Business c2006.
Edition:	1st ed.
Subjects:	Technological innovations > Management > Case studies. Organizational effectiveness > Case studies. Creative ability in business > Case studies. Industrial management > Case studies. New products > Case studies.
Online Access:	Table of contents only Contributor biographical information Publisher description Sample text