Strategic marketing

Bibliografski detalji
Glavni autor:	Cravens, David W.
Format:	Knjiga
Jezik:	English
Izdano:	Boston Irwin/McGraw-Hill c2000.
Izdanje:	6th ed.
Serija:	The Irwin/McGraw-Hill series in marketing.
Teme:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.