Strategic marketing

Detaylı Bibliyografya
Yazar:	Cravens, David W.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Boston Irwin/McGraw-Hill c2000.
Edisyon:	6th ed.
Seri Bilgileri:	The Irwin/McGraw-Hill series in marketing.
Konular:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.