Strategic marketing

Podrobná bibliografie
Hlavní autor:	Cravens, David W.
Médium:	Kniha
Jazyk:	English
Vydáno:	Boston Irwin/McGraw-Hill c2000.
Vydání:	6th ed.
Edice:	The Irwin/McGraw-Hill series in marketing.
Témata:	Marketing > Decision making. Marketing > Management. Marketing > Management > Case studies.