Cita APA (7th ed.)

Cravens, D. W. (2000). Strategic marketing (6th ed.). Irwin/McGraw-Hill.

Cita Chicago (17th ed.)

Cravens, David W. Strategic Marketing. 6th ed. Boston: Irwin/McGraw-Hill, 2000.

Cita MLA (9th ed.)

Cravens, David W. Strategic Marketing. 6th ed. Irwin/McGraw-Hill, 2000.