Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Manylion Llyfryddiaeth
Prif Awdur: Zeithaml, Valarie A.
Awduron Eraill: Bitner, Mary Jo, Gremler, Dwayne D.
Fformat: Llyfr
Cyhoeddwyd: Boston McGraw-Hill/Irwin c2006.
Rhifyn:4th ed.
Pynciau:
Service industries > Marketing.
Customer services.
Marketing.