Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliografske podrobnosti
Glavni avtor: Zeithaml, Valarie A.
Drugi avtorji: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Knjiga
Izdano: Boston McGraw-Hill/Irwin c2006.
Izdaja:4th ed.
Teme:
Service industries > Marketing.
Customer services.
Marketing.