Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Xehetasun bibliografikoak
Egile nagusia: Zeithaml, Valarie A.
Beste egile batzuk: Bitner, Mary Jo, Gremler, Dwayne D.
Formatua: Liburua
Argitaratua: Boston McGraw-Hill/Irwin c2006.
Edizioa:4th ed.
Gaiak:
Service industries > Marketing.
Customer services.
Marketing.