Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Detalhes bibliográficos
Autor principal: Zeithaml, Valarie A.
Outros Autores: Bitner, Mary Jo, Gremler, Dwayne D.
Formato: Livro
Publicado em: Boston McGraw-Hill/Irwin c2006.
Edição:4th ed.
Assuntos:
Service industries > Marketing.
Customer services.
Marketing.