Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliografiske detaljer
Hovedforfatter: Zeithaml, Valarie A.
Andre forfattere: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Bog
Udgivet: Boston McGraw-Hill/Irwin c2006.
Udgivelse:4th ed.
Fag:
Service industries > Marketing.
Customer services.
Marketing.